
Every deal begins with a conversation.
The more conversations you have, the more deals you are likely
to close.
We call and call and call and call.
We are not "Telemarketers", but we do make thousands
upon thousands of cold calls. Telemarketing is fine for low priced
commodity products, but is the last technique you want to employ
at the Executive Level. Telemarketers just talk—they don't listen.
Typically they dial the phone, read a script in monotone, get hung
up on, and then dial the next number on the list.
We engage in thoughtful, Executive Level conversations
with Decision Makers that have no time and even less patience for
canned marketing speeches. We ask questions, we qualify, we listen,
we ask more questions, we qualify again, and finally we invite
them to meet with you or your reps.
Sure you could force your reps to make as
many cold calls as we do, but you'll burn them out in the process.
Ask your reps what they hate most about their jobs, and they'll
tell you: "Cold
Calls." The truth is—making cold calls all day long requires
a very specific personality type. Quite different from the qualities
needed to foster long lasting and fruitful business relationships.
Let us do the hard part of the sales process.

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